This is the sec­ond paper release for the Edu­ca­tion Research Alliance for New Orleans. It will exam­ine how school lead­ers in New Orleans per­ceive com­pe­ti­tion, what strate­gies they imple­ment to attract and retain stu­dents, and how these per­cep­tions and strate­gies have mold­ed the mar­ket. Fol­low us on twit­ter, @Era_NOLA (https://​twit​ter​.com/​E​r​a​_NOLA) and use #UrbanEd­Fu­ture to ask ques­tions online!